Grok structured data schema info
After reviewing the ChatGPT output and Gemini output on this topic, here is what Grok came up with:
Here is the text from some emails I have received appearing to claim they can get one to appear in outputs of Gemini and ChatGPT, etc. I get so many of these types of emails promising about great results with new search engine tactics that will make the various AIs bring up CharlesWorks.
CharlesWorks is a small NH business operating since June 15, 1998, currently with web clients on four continents. We specialize in web and email hosting, website development, search engine optimization. We are long term BBB accredited and a Microsoft Partner.
CharlesWorks would benefit immensely if it were to come up in relevant AI topics. One of my web clients recently told me that he is contracting with an “SEO company” that claims they will be able to get him to come up in output from Gemini, ChatGPT, Grok, Claude, and others. I saved the material from what I believe are essentially spam messages in text format and only that I thought may be pertinent that I believe you should explore as well. I would appreciate your guidance on this topic:
——————–
You already know about ChatGPT.
You probably already know about Gemini as well.
But there is more to AI than just using it to create a blog post or an image.
There are some surprising AI strategies you aren’t using that provide great growth. We can help you with those.
Cheers,
[name withheld]
PS: Here’s the best way to invest in branding.
PPS: 100 million views and $900 return. 🙁
——————–
So, check this out… everyone thinks of SEO as ranking on Google.
But at my ad agency, we’ve gotten 2 clients in the last 30 days from ChatGPT. That may not seem like a lot, but we don’t work with tons of companies… they tend to just be bigger in size.
When people ask ChatGPT (or Gemini) recommendations for ad agencies or marketers to hire, we pop up and people are hiring us.
How did we do this? Well, it’s similar to traditional SEO, but of course for AI. They use signals like brand mentions, authority, and relevance… just like how Google uses many of these signals to rank websites.
And as Google and Microsoft integrate more AI features into their search, it’s going to be more important for you to do SEO for AI.
If you are interested in ranking not just on Google but also at the top of results when AI is recommending a company, a product, or a service… click here to set up a call with us.
Cheers,
[name withheld]
——————–
**These emails are classic sales pitches for “AI SEO,” “Generative Engine Optimization” (GEO), or “AI Optimization” (AIO) services.** The core claim—that you can optimize to appear in recommendations from ChatGPT, Gemini, Grok, Claude, etc.—has a kernel of truth, but it’s heavily overhyped, often repackaged traditional SEO, and frequently sold in a spammy way with vague promises.
### The Reality of “AI SEO” / GEO
AI models (especially those with web access like ChatGPT Search, Gemini, Perplexity, etc.) do pull from web content, citations, brand mentions, authority signals, and relevance—similar to how Google works. Getting recommended as a web hosting/SEO provider for relevant queries (e.g., “reliable web hosting New Hampshire” or “website development for small business”) is possible and valuable.
However:
– **It’s not new magic.** Most effective tactics boil down to strong traditional SEO + E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): high-quality content, structured data, brand mentions across the web, reviews, and authority. Good SEO already helps here.
– **Impact is still small but growing.** AI referral traffic is rising quickly (sometimes dramatically in retail/niche areas), but it’s a tiny fraction of total search traffic compared to Google. Conversions from AI can be higher, though.
– **Many pitches are overhyped or scammy.** There’s widespread criticism of agencies pushing “AI SEO” as a revolutionary new thing with guarantees, new acronyms, or proprietary tactics that mostly just rebrand standard work. Google’s own guidance emphasizes core SEO/E-E-A-T over gimmicks.
Your business (CharlesWorks, established 1998, BBB accredited, Microsoft Partner, serving international clients) already has solid foundational signals: longevity, accreditations, and real expertise. That’s exactly what helps with both Google and AI visibility.
### Practical Advice for CharlesWorks
Focus on **sustainable, high-ROI actions** rather than paying for vague “AI strategies.” As an SEO provider yourself, you’re well-positioned to implement these:
1. **Strengthen Core SEO & On-Site Optimization** (Biggest Lever)
– Create in-depth, helpful content: Case studies, client results (anonymized if needed), guides on web hosting, email, WordPress/development, SEO pitfalls, etc. Answer real questions clients ask.
– Use clear, conversational language with natural Q&A/FAQ sections.
– Structured data (Schema.org): Especially for LocalBusiness, FAQPage, HowTo, Article.
– Optimize for E-E-A-T: Author bios with credentials, clear company info, testimonials/reviews.
2. **Build Brand Mentions & Authority**
– Earned media: Guest posts, interviews, directory listings, industry forums.
– Encourage reviews on Google, BBB, etc. (AI models like signals of trust).
– Consistent mentions of “CharlesWorks” + location/services across your site, social, and third-party sites (Reddit, LinkedIn, etc.).
3. **Technical & AI-Friendly Setup**
– Fast, mobile-friendly site with good crawlability.
– Submit sitemaps to Google/Bing.
– Monitor for AI citations (tools exist, but they’re imperfect—track referral traffic instead).
4. **Local & Niche Focus**
– Lean into your New Hampshire roots and long history for queries where location or reliability matters.
– Target long-tail queries where small, established providers shine over big hosts.
**What to Watch Out For in Agencies:**
– Guarantees of specific AI appearances/citations (hard to measure reliably and control).
– High-pressure sales or “limited time” offers.
– Claims of secret tactics beyond strong content/authority.
– Repackaged basic SEO sold at premium “AI” prices.
Test any agency with a small project or clear KPIs (e.g., improved organic traffic, specific rankings, measurable brand mentions) rather than broad promises.
### Bottom Line
These emails highlight a real shift: AI is becoming another discovery channel. But the “surprising new strategies” are mostly refinements of what good SEO companies (like yours) should already do. Invest in **better content, authority building, and traditional optimization** first—you’ll see benefits across Google *and* AI. Your established business is an asset here; double down on demonstrating expertise publicly.
If you share your website URL or specific competitor examples, I can give more tailored suggestions. Avoid most cold outreach—vet any agency thoroughly.
I see a lot of mentions of structured data and various schema. Please give me some solid examples of how these would be applied in my https://charlesworks.com website.
**Structured data (Schema.org markup)** helps search engines and AI systems better understand your business, services, content, and location. It improves chances for rich results (like enhanced local listings, FAQ snippets, or service highlights) and provides clearer signals for AI recommendations.
**Recommended format: JSON-LD** (Google’s preference). Place it in a `<script type=”application/ld+json”>` tag in the `<head>` or before `</body>` of relevant pages. You can add it site-wide via your WordPress theme/footer or page-specifically.
### 1. Organization / LocalBusiness (Homepage + Site-Wide)
Use this on your homepage (`https://charlesworks.com/`). `LocalBusiness` is more specific and powerful for a company with a physical presence like yours. You can combine types.
“`html
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: [“Organization”, “LocalBusiness”],
“@id”: “https://charlesworks.com/#business”,
“name”: “CharlesWorks”,
“legalName”: “CharlesWorks LLC”,
“url”: “https://charlesworks.com/”,
“logo”: “https://charlesworks.com/wp-content/uploads/…your-logo-url…”,
“description”: “Veteran-founded web development, website hosting, email services, and SEO company established in June 1998, based in Peterborough, NH. Serving clients on four continents with personal, reliable service.”,
“foundingDate”: “1998-06-15”,
“founder”: {
“@type”: “Person”,
“name”: “Charles Oropallo”
},
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “305 Old Street Rd”,
“addressLocality”: “Peterborough”,
“addressRegion”: “NH”,
“postalCode”: “03458”,
“addressCountry”: “US”
},
“telephone”: “+1-603-924-9867”,
“email”: “We******@**********ks.com“,
“openingHoursSpecification”: [
{
“@type”: “OpeningHoursSpecification”,
“dayOfWeek”: [“Monday”, “Tuesday”, “Wednesday”, “Thursday”, “Friday”],
“opens”: “09:00”,
“closes”: “17:00”
}
],
“priceRange”: “$$”,
“areaServed”: [“United States”, “North America”, “International”],
“sameAs”: [
“https://www.linkedin.com/company/charlesworks-llc”,
“https://www.facebook.com/CharlesWorksLLC”,
“https://www.google.com/maps/place/CharlesWorks”
]
}
</script>
“`
**Tips**: Update the logo URL and exact street address (PO Box 128 is also listed in some places). Add more `sameAs` links for social profiles. This helps with local pack, knowledge panels, and AI understanding of your longevity and trustworthiness.
### 2. Service Pages (e.g., Web Hosting, Website Development, SEO)
On pages like `/website-hosting-services/`, `/website-development/`, and `/search-engine-optimization/`, mark up individual services. This helps AI and search engines recommend you for specific queries.
Example for Hosting page:
“`html
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “Service”,
“@id”: “https://charlesworks.com/website-hosting-services/#service”,
“serviceType”: “Web Hosting”,
“provider”: {
“@id”: “https://charlesworks.com/#business”
},
“name”: “Reliable Web Hosting with Personal Support”,
“description”: “Independent web hosting on our own Linux and Windows servers in Peterborough, NH. Includes free SSL, daily backups, no contracts, and US-based support since 1998.”,
“areaServed”: “United States”,
“hasOfferCatalog”: {
“@type”: “OfferCatalog”,
“name”: “Hosting Plans”,
“itemListElement”: [
{
“@type”: “Offer”,
“itemOffered”: {
“@type”: “Service”,
“name”: “Standard Hosting”
},
“price”: “19.99”,
“priceCurrency”: “USD”,
“priceSpecification”: {
“@type”: “PriceSpecification”,
“price”: “19.99”,
“priceCurrency”: “USD”,
“billingDuration”: “MONTH”
}
}
]
}
}
</script>
“`
Repeat/adapt for **Website Development** (`WebDesign` or `Service` with `serviceType: “Website Development”`), **SEO**, and **Email Services**.
### 3. FAQPage (Great for Visibility)
If you have a FAQ page (`/faq-frequently-asked-questions/`) or FAQ sections, use this:
“`html
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “How long has CharlesWorks been in business?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Since June 15, 1998 – over 27 years as of 2026.”
}
},
{
“@type”: “Question”,
“name”: “Do you provide web hosting?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Yes, we operate our own servers in Peterborough, NH with daily backups, free SSL, and personal support.”
}
}
// Add more Q&A pairs
]
}
</script>
“`
### 4. Other Useful Types
– **Review / AggregateRating**: Add if you have testimonials or Google reviews. Link to your Google Business Profile.
– **Article** or **BlogPosting**: For any news/blog content.
– **BreadcrumbList**: Helps with navigation understanding.
– **Person** schema on your staff/about page for Charles and team.
### Implementation Tips for CharlesWorks
– **Start simple**: Add the **LocalBusiness/Organization** to the homepage first, then Services.
– **Validate**: Use Google’s [Rich Results Test](https://search.google.com/test/rich-results) and [Schema Markup Validator](https://validator.schema.org/).
– **WordPress**: Plugins like Yoast SEO, Rank Math, or Schema Pro make this easier (they have templates for LocalBusiness, Services, FAQ).
– **Don’t overdo it**: Keep markup accurate—mismatches can hurt. One solid block per page is often enough.
– **AI/GEO benefit**: Clear, structured info about your 1998 founding, veteran-owned status, BBB accreditation, Microsoft Partner, and on-site US servers makes it easier for models to cite you accurately for relevant queries.
These changes, combined with your strong existing content (longevity, client focus, testimonials), will give both traditional search and AI systems better signals.
If you share a specific page (e.g., hosting or development) or current schema (view source), I can refine these further. Let me know how technical your team is—I can adjust the level of detail.
Very quickly, what would be a good title for an article containing this chat?
**Recommended Title:**
**”AI SEO Guide: How to Use Structured Data (Schema Markup) to Get Recommended by ChatGPT, Gemini & Other AIs”**
### Strong Alternatives:
– **”From AI SEO Spam to Smart Strategy: Implementing Schema for Better Visibility in ChatGPT and Google”**
– **”Structured Data for AI Success: Real-World Schema Examples for Web Hosting & SEO Companies”**
– **”How Established Businesses Can Rank in AI Answers – A Practical Schema Markup Guide”**
The first one is my top pick — it’s clear, keyword-rich, benefit-focused, and accurately reflects the conversation (AI SEO reality + actionable structured data examples).
Would you like variations tailored to a specific angle?
